BLANCPAIN CELEBRATES FINE WATCHMAKING BY PRESENTING ITS 2018 NOVELTIES AND MÉTIERS D’ART COLLECTION

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BLANCPAIN CELEBRATES FINE WATCHMAKING BY PRESENTING ITS 2018 NOVELTIES AND MÉTIERS D’ART COLLECTION

In tribute to its longstanding tradition of hand craftsmanship, Blancpain recently hosted a private Métiers d’Art event held for the first time at the Swiss Residence in Singapore. Over two days, selected guests had the opportunity to discover the brand’s expertise in decorative and finishing techniques through a series of live demonstrations.

In the presence of the Swiss Ambassador to Singapore, His Excellency Mr. Fabrice Filliez, Blancpain recently welcomed collectors, VIP clients, business partners and journalists to an exclusive cocktail reception and gourmet dinner. Founded in 1735, Blancpain was honoured to host this "2018 Novelties & Métiers d’Art" event in the Swiss Residence (Singapore) – a premiere for a Swiss watchmaking brand. “Together, we have the same objective: to promote Swiss craftsmanship and to bring it closer to the Singaporean public”, added Emmy Tellier, Regional Brand Manager S.E.A. for Blancpain.

On the occasion of this event, the Manufacture displayed the largest Métiers d’Art collection out of Switzerland including its first dials featuring Binchōtan, a charcoal made from Ubamegashi oak in the Kishu region of Japan. Specially flown-in for the two evening event, a master-engraver from Blancpain’s Métiers d’Art studios in Le Brassus (Vallée de Joux, Switzerland) animated a series of live demonstrations and shared his passion with detailed explanations.

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